Skip to main content

Head of Brand

  • London
  • Marketing
  • Full time
  • R-0003002

Creating a more diverse, equitable and inclusive Dojo

Dojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo. 

We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.

The role 

At Dojo, we're passionate about our brand. Alongside our industry-leading product offering, we believe it's the thing that will accelerate our growth. As we expand into new markets, new audiences and new products, we’re in need of a talented Head of Brand to lead strategy, people and initiatives that tell Dojo’s story and set us apart from the crowd. 

Reporting into the Director of Brand & Communications and working collaboratively with the wider marketing department, this unique role requires a superstar self-starter to grow and lead a newly formed team responsible for PR, organic social, brand partnerships, campaigns and more. There’s boundless opportunity for this role to evolve Dojo’s brand strategy and activation efforts, with the always-on focus of  how we can improve awareness and sentiment across Dojo’s external audiences, including consumers, businesses, candidates, partners, industry and investors. 

What you’ll do...

  • Develop our brand marketing and communications strategy to support objectives across multiple markets and audiences, including business customers, consumers and prospective candidates. 

  • Lead our growing brand team and set strategy, culture and development that helps them thrive

  • Take responsibility for brand KPIs and work with the Customer Insights team to set up a regular brand tracking programme that can demonstrate impact on business objectives 

  • Identifying opportunities for organic and paid channels to collaborate through integrated marketing campaigns and demonstrate their success through brand tracking and commercial metrics

  • Evolve our brand marketing and communications strategy by developing a strong understanding of our product strategy,  industry trends, competitor landscaping and audience insight 

  • Provide guidance and feedback on brand activities cutting across social, PR, partnerships, corporate communications, awards, campaigns and more 

  • Ensure our brand activities support our business, consumer and employer brand strategies and where possible find opportunities for campaigns to support multuple audience objectives

  • Consistently scan internal and external environment for potential risks to Dojo’s brand and reputation, and ensure mitigation strategies are in place 

  • Work closely with our in-house Copy and Design teams to ensure we’re expressing our brand consistently at every touchpoint, whilst also complying with brand guidelines and business policies

What you’ll bring...

  • Extensive experience in brand strategy, communications or marketing

  • Management experience

  • Experience in developing targeted materials across online and offline channels, including social media, reports and blogs

  • Experience working in a press office, responding to media enquiries and issues management

  • Ability to translate complicated information and processes into simple communications

  • Ability to write persuasive content with a great eye for editing 

  • Understanding of brand and campaign data with the ability to translate insights into actions 

  • Excellent interpersonal and project management skills, with experience working in cross-functional teams

  • Superior verbal and written communication skills, with proven ability to engage and navigate business leaders 

  • Comfortable working to tight deadlines and using creativity and problem-solving to make things happen in a fast-paced environment 

About Dojo

We launched Dojo in 2019 to address business owners’ pain points across the UK. Since then, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. 

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants with just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast. 

Our values

At Dojo, we’re curious . We have an insatiable desire to learn and innovate. And we’re relentless . We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed. 

Our way of working

Dojo has adopted a set of shared principles with the aim of increasing in-person collaboration and amplifying our ‘Customer First’ values. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous. Unlike most other businesses, we are intentionally avoiding a rules-based approach, and each team is empowered to make the arrangements that work best for their success. The answer to every scenario which tests these principles is: We trust you to use your judgement responsibly, in the best interest of our customers.

Find out more about our benefits and what it’s like to work at Dojo at . Learn more about Life at Dojo on LinkedIn and Instagram .