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CRM Manager

  • London
  • Marketing
  • Full time
  • R-0003021

Creating a more diverse, equitable and inclusive Dojo

Dojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo. 

We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.

The role

We’re looking for a CRM Manager to join the CRM Team within Dojo’s Marketing’s Department. The CRM team works across a variety of channels to drive feature adoption, loyalty and advocacy between Dojo and our customers. 

This is an exciting opportunity to take a lead role in the implementation & delivery of the communications strategy for Dojo’s B2C Consumer app. Previously known as WalkUp. 

Working alongside our Senior CRM Manager, you’ll be working on a variety of CRM campaigns and strategies to drive bookings & engagement via the Dojo Consumer app to one of the thousands of UK restaurants that use Dojo. 

What you will do… 

  • Take ownership of the creation, implementation & delivery of Dojo’s B2C consumer communications strategy.

  • Collaborate with our Consumer Tribe, Product Marketing & Insights teams to develop a deep understanding of Dojo’s consumer market.

  • Work using our communications platform, Braze, to deliver multi-channel campaigns including Email & App communications. Additionally you’ll work alongside other sales & marketing teams to deliver end to end campaign success.

  • Drive the Dojo flywheel by developing and executing ad-hoc and automated marketing campaigns that achieve growth and uplift across key product, advocacy and retention metrics.

  • Support as and when required across the CRM team within Dojo’s existing B2B offering to drive new feature adoption, advocacy and engagement.  

  • Work alongside Dojo’s B2B & B2C sales, marketing & CRM teams to communicate the value of consumer proposition to key audiences. 

  • Work closely across our Product and Experimentation teams to innovate and investigate new growth opportunities. Test your theories, and if it works, make it a permanent part of our business strategy.

  • Work in partnership with our data teams to design campaign experimentation, segmentation and measurement models, and embed a continuous improvement culture across all marketing activities

  • Analyse campaign effectiveness, deliver reports and insights to product owners, and manage the repository of learnings and outcomes from each campaign

  • Manage expectations & drive deliverables, including creative delivery, for each campaign, ensuring that all key stakeholders contribute to the development of a campaign and agree to timings/deadlines.

  • Keep up-to-date with the latest marketing and automation strategies and be the advocate for best practices across the organisation 

What you will bring…

  • A background in delivering engaging B2C campaigns that engage audiences

  • An ability to work with multiple stakeholders to deliver on campaign strategy that focus on both short and long term deliverables

  • Enthusiasm to use learnings to continuously improve performance both across campaigns and within your role

  • Experience working within CRM systems to deliver multi channel customer campaigns

  • Desire to lead on a new business initiative that will become a key part of Dojo’s B2B/ B2C flywheel

About Dojo

We launched Dojo in 2019 to address business owners’ pain points across the UK. Since then, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. 

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants with just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast. 
 

Our values

At Dojo, we’re curious . We have an insatiable desire to learn and innovate. And we’re relentless . We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed. 
 

Our way of working

Dojo has adopted a set of shared principles with the aim of increasing in-person collaboration and amplifying our ‘Customer First’ values. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous. Unlike most other businesses, we are intentionally avoiding a rules-based approach, and each team is empowered to make the arrangements that work best for their success. The answer to every scenario which tests these principles is: We trust you to use your judgement responsibly, in the best interest of our customers.

Find out more about our benefits and what it’s like to work at Dojo at dojo.careers . Learn more about Life at Dojo on LinkedIn and Instagram .

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