Product Marketing Manager

The role

We're looking for a highly motivated and detail-oriented Product Marketing Manager. In this critical role, you will be the driving force behind our customer-facing sales enablement collateral, ensuring our channel teams have the most compelling and up-to-date materials to drive acquisition and growth across our Enterprise and SME customer segments.

You'll be a key player in showcasing the value of Dojo to the market, working collaboratively with product, sales, marketing and our internal product marketing team to craft impactful messaging and collateral that resonates with our target audiences. If you're passionate about product storytelling, have a knack for simplifying complex information, and thrive in a fast-paced environment, we want to hear from you.

What you'll do:

• Own PMM Enablement Collateral and Content: Take full ownership of all product marketing enablement collateral, including sales decks, brochures, one pagers, battle cards, and more. You'll be responsible for the creation, review, and ongoing optimisation of these materials for our go-to-market motions.
• Collateral Prioritisation & Development: Strategically prioritise and develop core customer segment (SME & Enterprise) collateral that effectively communicates Dojo's value proposition and product differentiation to customers. You’ll need to manage feedback from channel stakeholders on customer collateral as well as product update briefs from product aligned PMMs. 
• Social Proof Programme Ownership: Lead our social proof strategy, working with the Product Marketing team to identify and prioritise compelling case studies, testimonials, and logos that demonstrate customer success and build trust. And work with the Brand Marketing team to produce and bring these to life.
• Messaging & Positioning: Work closely with Product Marketing Managers to translate product features and technical details into clear, concise, and benefit-driven messaging for various customer segments in our proposition collateral.
• Cross-functional Collaboration: Partner with Product, Sales, Training, and other Marketing teams to gather insights, ensure alignment, and drive consistent messaging across all enablement touchpoints.
• Market Research & Analysis: Stay informed about industry trends, competitor activities, and customer needs to inform content strategy and ensure our collateral remains competitive.
• Optimise content accessibility and impact: Effectively distribute materials to channel stakeholders via key communication channels, ensuring timely delivery and measurable impact for distribution channels.

What you're great at:

• Exceptional Written & Verbal Communication: You have a proven ability to craft clear, compelling, and concise messaging for diverse audiences and various formats.
• Product Storytelling: You can translate complex product information into engaging narratives that highlight customer benefits and solve pain points, especially at a multi-product/solution level.
• Stakeholder Management: You're adept at working collaboratively with various teams, managing expectations, and driving consensus.
• Project Management: You're highly organised with a strong ability to prioritise tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Attention to Detail: You have a keen eye for accuracy and consistency in all communications.
• Proactive & Results-Oriented: You take initiative, identify opportunities for improvement, and are driven to achieve measurable results.
• Analytical Thinking: You can analyse data and feedback to inform content strategy and optimise collateral performance.
• Adaptability: You thrive in a dynamic, evolving environment and can quickly adapt to new challenges and priorities.

Your Experience:

• 5+ years of experience in Product Marketing, Marketing Communications, or a related field, with a focus on creating sales enablement or customer-facing collateral.
• Proven experience in developing and managing content for B2B audiences, ideally within the FinTech or SaaS industry.
• Demonstrated ability to own and drive projects from conception to completion.
• Experience with content management systems and collaboration tools.
• A portfolio or examples of previous work in creating marketing or sales enablement materials would be a plus.