Marketing Lead

IT - Field

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Research & Markets Insights

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10 Apr 2024

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R-0003448

Creating a more diverse, equitable and inclusive Dojo

Dojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo. 

We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.


The role

We are looking for an ambitious, and adaptable B2B marketing manager to support our international growth in Europe. As a country marketing manager, you will help shape the marketing strategy in your country, leverage the power of our global marketing team to support local growth, and get hands-on with local activations.

You will report directly to the Italy GM with a dotted line into our global Growth Marketing and Comms functions, who will supply you with functional playbooks that enable you to execute local strategies, and engage you to execute global strategies in your market.

What you will do:

Shape the Marketing Strategy in Italy

  • Be the on-the-ground expert for the market, feeding back cultural insights to our global marketing team about the market dynamics, product relevance and local channels, to influence our European and global strategies
  • Work with the global marketing team to deeply understand our global marketing strategy, and cascade this into the market growth strategy
  • Work closely with the local GM & sales director to understand their marketing requirements and articulate marketing’s role in the overall country growth strategy
  • Maintain the country-level view of all marketing activities happening in your market to identify trends, paying attention to messaging, channel mix, and overall performance

Leverage the power of our global marketing team to fuel local growth:

  • Work with our global commercial marketing functions (“channel marketing”) to bring our global sales toolkits and collateral into the local market and fill content gaps based on your local knowledge
  • Work with our global brand team to bring the global Dojo brand to life in the local market, and ensure brand guidelines are upheld by our local sales functions and in all marketing materials
  • Leverage our global performance marketing function to ensure digital performance and messaging is in line with local market objectives
  • Engage our global comms team to deploy local customer & partner communications

Get hands-on with local activations:

  • Review our local marketing and sales materials to ensure our localised content resonates with the market, feeding back to global Marketing and Localisation as necessary
  • Engage the local sales teams and partner community with any country-specific communications or local programming
  • Orchestrate local Trade Shows and Brand Events in line with our global brand and events playbooks
  • Execute real-time crisis communications in line with our global communications playbooks
  • Liaise with local PR agencies in partnership with our global PR function
  • Be on hand to liaise with any local suppliers
  • Feedback your learnings from local activations to Global Marketing and the Country Marketing Managers in other local markets
  • Manage the relationship with the press and also, send different press releases to them to get them updated on new products, features and also big deals with local merchants and partners.

What you will bring

  • 5+ years B2B marketing campaign management experience in Italy
  • Fluent in English and Italian
  • Exceptional internal and external communication skills, ideally in a multinational environment
  • Broad B2B marketing experience - expertise in events, community engagement, comms, and/ or PR is a real plus
  • Experience working closely with sales teams or in a sales role is an advantage
  • Entrepreneurial, ambitious, self-motivated and driven by data-orientated results
  • Experience at a high growth, disruptive startup or other fast-paced working environment
  • Creativity & a keen desire to test and learn new tactics and initiatives
  • Resilience and adaptability in rapidly-changing circumstances

 

About Dojo

We launched Dojo in 2019 to address business owners’ pain points across the UK. Since then, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. 

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants with just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast. 
 

Our values

At Dojo, we’re curious. We have an insatiable desire to learn and innovate. And we’re relentless. We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed. 
 

Our way of working

Dojo has adopted a set of shared principles with the aim of increasing in-person collaboration and amplifying our ‘Customer First’ values. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous. Unlike most other businesses, we are intentionally avoiding a rules-based approach, and each team is empowered to make the arrangements that work best for their success. The answer to every scenario which tests these principles is: We trust you to use your judgement responsibly, in the best interest of our customers.

Find out more about our benefits and what it’s like to work at Dojo at dojo.careers . Learn more about Life at Dojo on LinkedIn and Instagram.

Refer to our Data Privacy Statement for Candidates for details on our data handling practices during your application.