Digital Analyst

UK London

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Digital Marketing

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25 Apr 2024

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R-0003515

Creating a more diverse, equitable and inclusive Dojo

Dojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo. 

We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.

 

We see a future where data powers decision-making across the business and underlies how Dojo understands and impacts the world. To that end, we are growing our marketing data capabilities and we are looking for a talented individual who can bring expertise in Technology and commercial acumen, and work alongside other experts in both domains to scale our processes and make smarter decisions.


The role
:

We are looking for an experienced Implementation Analyst to help improve our online presence through effective data enablement. Your expertise will enable implementing advanced analytics solutions, refining tracking mechanisms, and ensuring seamless integration across our marketing platforms. The role will report to our Lead Marketing Analyst and collaborate closely with cross-functional and cross-tribe experts from marketing, consumer, data engineering and CRM. 

What you will do:

Analytics Implementation: Lead the setup, configuration, and maintenance of analytics and tracking systems using Rudderstack, Salesforce, Google Tag Manager, GA4, ensuring scalable data collection methods are implemented.

Tagging & Digital Measurement: Define and implement tagging strategies to measure and optimise digital marketing effectiveness. Implement conversion APIs, pixels, JS-based tags, and consent management platforms while ensuring compliance with data privacy laws.

Reporting & Monitoring: Develop and maintain dashboards and reports in Looker to provide insights into marketing performance, customer behaviour, and digital engagement. 

MarTech Thought Leader: Staying informed about industry topics like third-party cookie deprecation. Utilise your expertise in MarTech to support the commercial objectives of the marketing team.

Stakeholder management: Proactive communication, collaboration, and relationship-building to ensure alignment and drive project success.

What you will bring

Essential skills:

  • Proficient in SQL and Google BigQuery (or equivalent)

  • Extensive experience with Google Tag Manager, GA4, and CDPs like Segment or Rudderstack.

  • Experience with digital marketing and advertising platforms, including Meta Ads, Google Ads, and LinkedIn Ads.

  • Deep knowledge of technologies used for reverse ETL and ad performance optimisation, including conversion APIs, pixels, enhanced conversions, and PII-based customer lists.

  • Understanding of consent management platforms and cookie compliance.

  • Proficient in data visualisation and reporting tools like Looker (or equivalent: Tableau, PowerBI, Thoughtspot Superset…)

Nice to have:

  • Salesforce implementation experience 

  • CRM & Sales Tooling: Braze, Mailchimp, Salesforce/Pardot, HubSpot

  • Technical exposure to: Python, APIs, JavaScript, client-side tracking implementation, server-side offline conversions & audience/customer PII matching.

  • Consent management: Osano, Cookies, Data Privacy trends.

About Dojo

We launched Dojo in 2019 to address business owners’ pain points across the UK. Since then, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. 

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants with just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast. 
 

Our values

At Dojo, we’re curious. We have an insatiable desire to learn and innovate. And we’re relentless. We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed. 
 

Our way of working

Dojo has adopted a set of shared principles with the aim of increasing in-person collaboration and amplifying our ‘Customer First’ values. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous. Unlike most other businesses, we are intentionally avoiding a rules-based approach, and each team is empowered to make the arrangements that work best for their success. The answer to every scenario which tests these principles is: We trust you to use your judgement responsibly, in the best interest of our customers.

Find out more about our benefits and what it’s like to work at Dojo at dojo.careers . Learn more about Life at Dojo on LinkedIn and Instagram.

Refer to our Data Privacy Statement for Candidates for details on our data handling practices during your application.