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Senior Product Marketing Manager

  • London
  • Marketing
  • Full time
  • R-0002369

Description

We’re Dojo

Since launching Dojo in 2019 to address business owners’ pain points across the UK, we’ve seen incredible growth as a scaling fintech, welcoming over 60,000 new customers and growing the Dojo team to 900+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 600 restaurants and 600,000 diners across the UK. Find out more about the journey we’ve been on here

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For over 600,000 diners across the UK, that means getting seated at their favourite restaurants in just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast. 

The role

PMM at Dojo sits at the intersection of our customers, our product, and the commercial organisation. Our team is responsible for embedding market knowledge and customer segmentation within product teams so that we are building what our customers need and then successfully bringing those products to market. Your mission is to help your dedicated product tribe prioritise what our customers need most and then activating those products and features in market. 

 

What you will do...

  • Know our customer segments, market dynamics, and competitive landscape in great detail

  • Help your product tribe prioritise initiatives by bringing a market, competitive, and customer perspective to these discussions

  • Create product value propositions that address the pain points and needs of our customers

  • Own the go-to-market process for your product tribe and create the vision and strategy for each product and features your tribe creates

  • Partner with the Marketing and Commercial teams to create your go-to-market plan and the resulting product launch materials and sales collateral

  • Work with BI/Product Analytics teams to implement a measurement and tracking framework to manage performance/adoption of your tribe’s launches

  • Work with the Head of Product Marketing to articulate Dojo’s overall product value proposition for key customer and buyer segments

What you will bring...

  • Experience in B2B product marketing for a tech-led product

  • Experience managing large scale product launches and go-to-market campaigns across marketing and sales channels

  • You’ve worked in and thrive in fast growth companies

  • You love to be at the intersection of strategy and execution, knowing your vision is only as good as the results you deliver

  • Clear commercial acumen; you understand the trade-offs between optimising revenue, reducing operational costs, and you’re able to play with multiple levers (price, promotion, positioning, placement) to achieve your goals

  • A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills

  • Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways

  • A bias for action where no task is too big or too small

Our values

At Dojo, we’re curious . We have an insatiable desire to learn and innovate. And we’re relentless . We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed

Creating a more diverse, equitable and inclusive Dojo

Dojo’s 60,000+ customers reflect the diversity of the UK High Street. Building diverse teams that are representative of that to develop and deliver our business strategy is fundamental to continuing to create innovative products at Dojo. As a result, together, we achieve better outcomes for our customers and for Dojo. 

Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.

We pride ourselves on fostering a sense of community, which is only made stronger by each individual at Dojo, so you'll have the opportunity to meet a variety of people across levels, teams, and experiences throughout the interview process. 

Find out more about our benefits and what it’s like to work at Dojo at https://www.dojo.careers

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