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Head of Pricing

  • London
  • Commercial
  • Full time
  • R-0002387


We’re Dojo

Since launching Dojo in 2019 to address business owners’ pain points across the UK, we’ve seen incredible growth as a scaling fintech, welcoming over 60,000 new customers and growing the Dojo team to 900+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 600 restaurants and 600,000 diners across the UK. Find out more about the journey we’ve been on here

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For over 600,000 diners across the UK, that means getting seated at their favourite restaurants in just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast. 

The Role

This is a new role and a very exciting opportunity to lead our pricing strategy. This person will own the monetisation of all our products / features and define our general approach to price. They need to have comfort with ambiguity and be ready to thrive with a very high level of autonomy and accountability.

This role will report directly to the Chief Commercial Officer and have high visibility at exec level. In a dynamic industry context, this role will play a key role in enabling company strategic objectives, ensuring our future success and creating value by monetising our exceptional product and product differentiation.

What you will do…

  • Own company pricing, monetisation and margin strategy

  • Work with a cross functional team including Finance, Product, Data, Commercial and Marketing to define the overall pricing strategy

  • Build pricing proposals on new products and revisit prices for existing products based on a deep understanding of the value they generate to customers, associated impact on company financials, competition and market dynamics as well as strategic objectives of adoption

  • Bring fresh and deep technical thinking to pricing

  • Ensure effective pricing governance and processes

  • Communicate on pricing developments within the organisation and to customer

What you will bring…

  • Experience in Pricing Strategy in a fast-paced related industry

  • Ideally experience in the payments industry - familiar with interchange / schemes / payment processing

  • A strong business background, ideally with a mix of corporate, consulting and startup/tech experience and proven leadership abilities.

  • Strategic thinking: able to create long term plans for growth and translate them into actions

  • Strong leadership skills - an ability to lead and motivate a high performing cross-functional team

  • Comfort with ambiguity and operating in a ‘test and learn’ culture, with a very high level autonomy and accountability

  • Ability to thrive in a very fast paced, scale up environment, and not be afraid to roll your sleeves up to make things happen

Our values

At Dojo, we’re curious . We have an insatiable desire to learn and innovate. And we’re relentless . We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed

Creating a more diverse, equitable and inclusive Dojo

Dojo’s 60,000+ customers reflect the diversity of the UK High Street. Building diverse teams that are representative of that to develop and deliver our business strategy is fundamental to continuing to create innovative products at Dojo. As a result, together, we achieve better outcomes for our customers and for Dojo. 

Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.

We pride ourselves on fostering a sense of community, which is only made stronger by each individual at Dojo, so you'll have the opportunity to meet a variety of people across levels, teams, and experiences throughout the interview process. 

Find out more about our benefits and what it’s like to work at Dojo at