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Marketing Insight Analyst

  • London
  • Technology
  • Full time
  • R-0003274

Creating a more diverse, equitable and inclusive Dojo

Dojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo. 

We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.

The role:

If you love to develop cutting-edge automated solutions to tough business problems and craft game-changing insights with data that change how an organisation operates, this is a role for you.

At Dojo, the data function is a fascinating space, where you can really make an impact from day one. You will have the opportunity to play an important role in its development. We want you to bring your expertise with technology and experience in solving commercial problems into an environment where you’ll be working alongside other experts in both domains to scale our processes and make smarter decisions.

What you will do:

  • Analyze marketing data to gain insights into customer behaviors, campaign effectiveness, and ROI.

  • Conduct market segmentation and profiling to identify target audiences for tailored marketing strategies.

  • Measure and analyze the performance of marketing campaigns and provide recommendations for improvement.

  • Collaborate with cross-functional teams to optimize marketing spend and drive customer engagement.

  • Present findings and insights to stakeholders, guiding data-driven marketing decisions.

  • You’ll help to shape the direction of the data organisation through the adoption of new best-in-class data sources, services and tools to ensure we’re staying ahead.

  • You’ll work across the organisation to identify opportunities to improve decision-making, designing and delivering solutions that make us smarter, quicker and faster with every release.

What you will bring:

  • Experience working with data from a wide range of marketing channels, including but not limited to web analytics, email, paid social, paid search, display and native advertising.

  • Experience working with a user behaviour analytics tool such as HotJar.

  • Experience working with an A/B testing platform such as VWO.

  • Advanced Google Analytics (including GA4) and Google Tag Manager (GTM) skills.

  • Fluent in the use of data dashboards to link data and provide visibility, and experience building meaningful dashboards in PowerBI/Looker/Google Data Studio.

  • Optimise landing pages, website user experience and conversion funnels, identifying opportunities to improve conversion rate and user engagement, through testing, heatmaps, user behavior analysis.

  • Work closely with the Growth Marketing team to support the build, maintenance, and optimisation of marketing dashboards.

  • Use dashboard and reports to analyse cross-channel marketing performance, deriving insights and feeding recommendations back to the team.

  • You will be able to add to our collaborative culture and work with a range of stakeholders with varying technical skillsets.

  • Strong analytical and problem-solving skills, with a keen eye for detail.

  • Strong communication and visualisation skills with the ability to talk on complex topics to varied audiences.

Ideally you will also have experience with:

  • Our specific tech stack: BigQuery, Databricks, and Google Cloud Platform (GCP).

  • Experience in working with marketing teams, where you have supported in; measurement frameworks, attribution and prediction models, data transformation and integration via CRM, Web and Ad platforms.

  • You know how to lead and execute a BI project from requirements gathering to satisfactory delivery, communicating to your stakeholders proactively and organising resources.

  • You’ve got demonstrable experience in developing data reporting and BI solutions in commercial environments.

  • You know how to shape requirements and work productively to achieve impact.

  • You’ve got a keen eye for detail and are renowned for having high standards in your work.

  • You can capture people’s attention and explain complex ideas whether you’re presenting to a room full of senior leaders or writing documentation.

About Dojo

We launched Dojo in 2019 to address business owners’ pain points across the UK. Since then, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. 

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants with just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast. 
 

Our values

At Dojo, we’re curious . We have an insatiable desire to learn and innovate. And we’re relentless . We persevere even when it’s easier not to. But, we’re nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed. 
 

Our way of working

Dojo has adopted a set of shared principles with the aim of increasing in-person collaboration and amplifying our ‘Customer First’ values. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous. Unlike most other businesses, we are intentionally avoiding a rules-based approach, and each team is empowered to make the arrangements that work best for their success. The answer to every scenario which tests these principles is: We trust you to use your judgement responsibly, in the best interest of our customers.

Find out more about our benefits and what it’s like to work at Dojo at dojo.careers . Learn more about Life at Dojo on LinkedIn and Instagram .

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